The most significant packaging trends in 2016
Flexibility and innovation are significant requirements for the packaging industry in 2016. Consumer needs are changing constantly at a rapid pace and packaging requirements are changing along with them. Since many packaging innovations in the past have been mainly in the area of design, nowadays additional criteria play a role.
These are the most important packaging trends in 2016:
Resealable packaging provide all of the advantages of conventional product packaging and add a number of unique plus points. In daily use, consumers experience resealable packaging as extremely useful, because the contents can be packed and replaced in an instant. Gone are the days when we had to fumble about to return opened packaging inconveniently in a plastic bag!
Resealable packaging also has a positive effect in terms of issues such as product quality and freshness. A resealable pack can be easily sealed so it is almost airtight and delivers an important contribution to the freshness of the product.
Finally, portion control is made easier by a resealable system: This is not insignificant in these times of increasing health consciousness and weight control. Did you also know that the first resealable flowpack ever to be used in supermarkets came from Omori packaging machines and was developed by none other than our own Jeroen Mulder?
At least as important as the aforementioned user convenience in the short term are the consequences of packaging use in the long term. Increasing environmental problems and population numbers ensure that avoiding wastage is an increasingly important packaging trend.
Specifically, smartly designed packaging helps to reduce wastage and to achieve the maximum from the resources and products available. Omori invests continuously in the development of new packaging innovations to optimise existing production processes. In this way, we all contribute to a healthy living environment for future generations.
It is evident from research by market research bureau Mintel that the modern consumer has a need for a wider range of different packaging formats. In practice, many people appear to think a larger milk carton is more convenient, whereas some 40% of British consumers demand even smaller bottles of alcoholic drinks.
But at least half of consumers say they are more willing to try a new product if it is available in a smaller packaging format. Based on these new insights, manufacturers would do well to consider designing various packaging formats for different target groups and usage occasions..
The garish marketing messages on many packs appear to distract consumers form the desired information about the contents. Many people want important product information such as the use of fragrances, colourings or flavourings to be displayed in a clearer manner. The health consciousness previously referred to plays a major role in this.
According to Mintel at least 60% of British consumers read the ingredients declaration on a pack, whereas 75% are against the use of synthetic additives to foodstuffs. A clear display of product information is therefore becoming an increasingly important packaging trend.