Embracing efficiency in Premium Pet Food packaging: a clear trend
Efficient packaging is a clear and dominant trend in the realm of premium pet food, exemplified by the practices at Jonker Petfood. At Jonker Petfood, production and packaging are treated as distinct processes, each optimized to maximize efficiency and customer satisfaction.
Martin, the driving force behind their reform efforts, has successfully streamlined and automated both production and packaging within the company. This meticulous optimization has yielded impressive results. Real-time visibility enables them to track inventory, monitor “Best Before” dates, and seamlessly produce new batches to ensure constant stock availability for their valued customers. Each product is assigned a unique code after the production process, enabling the implementation of the “first in, first out” principle.
When an order is received, the pellets are promptly packaged to fulfill customer demands. The final product is either filled directly from the finished product silo or retrieved from the warehouse and transported to the packaging line. Here, it undergoes portioning and packaging in convenient stand-up pouches. Notably, Jonker Petfood has been a pioneer in the Netherlands, utilizing two extruder lines to process fresh meat into premium pet food. Salmon, lamb, chicken, and beef are transformed into delectable chunks three days a week.
Martin shares insights into the evolving market landscape, observing a discernible shift towards premium quality and the incorporation of more luxurious ingredients in pet food chunks. Consequently, there has been a surge in demand for smaller packaging sizes and an increase in the number of smaller production batches. To address this shift, the entire organizational structure has been restructured to ensure flexibility, accommodating the production of various packaging sizes. In contrast to their earlier setup, which focused on automated machinery producing 10 to 25-kilogram bags, Jonker Petfood now caters to the diverse packaging needs of their customers.
At Jonker Petfood, they continuously adapt to industry trends, embracing efficiency and premium quality to meet the evolving demands of pet owners. Their commitment to optimizing the production and packaging processes reflects their dedication to providing outstanding products that meet the highest standards.