Further development of a proven packaging concept
ProMessa contacted Omori Europe B.V., the well-known supplier of Flowpack packaging machines, to assess the technical feasibility of packaging fresh meat in a Flowpack bag. Marc Arends, Omori Europe’s Sales Executive, tells us more: “We were immediately excited when ProMessa approached us to discuss this project. We already have a long-standing and successful track record with our (resealable) Flowpack solutions for sliced cheese and meat products. So we developed this tried-and-tested packaging concept further and can now also offer a Flowpack solution for fresh meat. After a brief period of development and testing, we installed and commissioned a new Flowpack packaging line at ProMessa in Deventer in just four weeks.”
“We are always looking for innovations, particularly in the areas of sustainability”
The minced meat products in a Flowpack bag have been offered in all Deen supermarkets since 14 November. More supermarkets are expected to follow soon. Marcel van de Kerkhof, Deen’s Commercial Director: “We are always looking for innovations, particularly in the areas of sustainability and local sourcing. So we are delighted with this innovation from ProMessa, and we hope that our customers will be equally enthusiastic”.